“It’s Not Butter” is a rich and creamy plant-based butter - free of preservatives, stabilizers, thickeners, and artificial ingredients. It is cultured, organic, palm-free, soy-free, and melts just like it's traditional counterpart. A truly innovative food! We have 4 butter alternatives: Original, Garlic, Turmeric Black Pepper and Cinnamon Swirl. It is sold in stick form, not in a plastic tub and can be used as a 1:1 replacement to regular dairy butter.